Privacy policy
Last Modified: August 8, 2024
We at Branch Care are committed to protecting your privacy. This Privacy Policy applies to the personal information and data collected by Branch Care when you interact with our Branch Care website and services. This includes when you:
interact with us on our website;
use our product and services; and
when you use any other websites or services that link to this Privacy Policy.
This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. This Privacy Policy also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy "Personal Data" means any information relating to an identified or identifiable individual. If you do not agree with this Privacy Policy, you should not use our website or services.
We update this Privacy Policy from time to time and we encourage you to review this Privacy Policy periodically. We will post any Privacy Policy changes on this page and, if the changes are material, we will provide a more prominent notice by sending you an email notification. Terms not otherwise defined in this Privacy Policy will have the meaning as set forth in the agreement you have with Branch Care.
If you have any questions about this Privacy Policy or to exercise the privacy rights and choices we offer please contact us at privacy@branchcare.com.
What Information We Collect About You
Information You Provide to Branch Care
When you interact with us via our website or use our services or products, we may collect Personal Data and other information from you, as further described below.
When You Visit Our Website
We collect Personal Data from you when you submit web forms or interact with our websites, for example by subscribing requesting more information. We may ask for your email address, first and last name, and other similar information. You are free to explore some of our websites without providing any Personal Data about yourself.
Account and User Information
We collect Personal Data when we provision a user account for our technology platform on your behalf, create or modify user information, set preferences, or provide any other related information to access or utilize these services.
Information You Provide Through Our Support Channels
Our Services include customer support, where you may choose to provide information about a Service. Whether you speak directly with one of our representatives or engage with our support team in another way, you will be asked to provide your contact information and any additional documentation or information necessary to assist you effectively.
Information We Process on Behalf of Users When They Use our Services
We do not control the content or the types of Personal Data that our users may choose to collect or manage using our services. We store our users' information on our service providers' servers but process it as a processor under our users’ instructions, which prohibit us from using the information except as necessary to provide and improve our services and as required by law.
Our users control and are responsible for correcting, deleting or updating the information they process using the service and for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to transferring the Personal Data to us for processing purposes.
Information We Collect When You Use our Services
Log Files. When you visit our website or when you use our Branch Care platform, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses.
Usage Data. Where our Branch Care platform requires an account, we collect usage data when you or your users in your account interact with the Branch Care platform. We engage third-party providers to collect usage data, and we only share data with these providers in an unidentified manner. Usage data includes metrics and information regarding your use and interaction with the Branch Care platform such as what product features you use the most, when an object is opened and closed, and how often certain features are utilized.
Information We Receive from Other Sources
We receive information about you from other Service users and partners. We may combine this information with information we collect through other means as described above.
Branch Care Partners. We work with a national network of partners, which includes OBGYN Clinics and REI Partners, who provide consulting around our Services. For example, your details might be included in a form on our Branch Care platform created by a clinic or partner, or your health status could be discussed within the same platform. We also may receive your contact information from other users when they provide it in order to invite you to our Services. Some of these partners may also help us market and promote our Services, generate leads for us, and resell our Services. We receive information directly from these partners and through our Branch Care Portal.
How We Use Personal Data
To Provide the Branch Care platform
We use your account information and user data to provide the product and services, including customer support, to you.
To Improve and Develop Our Product and Services
We collect usage data about how you interact with our product and services. We use this data to develop and improve our products and services.
We may publish data about how our product and services are being used across our customer base. When we share statistical information externally in this way, the data will be aggregated and we will not identify individual users.
To Secure and Protect our Branch Care platform Users
We use your account information to investigate and help prevent security incidents. We may also use this information to meet legal requirements. We use your information to verify user accounts.
We use log files to provide general statistics regarding use of the websites by you, including how you use our websites, what country you are logging in from (for analytics, export control and regulatory purposes) and to help improve the navigation experience.
To Market and Promote the Product and Services
We use the information you provide to Branch Care to market and promote the products, services, and other offerings. For example, we use your Personal Data to send information which we think may be of interest to you by email, or other means and send you marketing communications relating to our business.
You may opt out of receiving this promotional content by following the instructions contained in each communication that we send to you or by contacting us at privacy@branchcare.com. If you unsubscribe from our marketing lists, we will continue to contact you regarding administrative matters, and to respond to your requests.
Where required by law, we will only send marketing communications with your consent. Otherwise, we will market and advertise our products and services on the basis of our legitimate business interests.
Other Purposes if We Obtain Your Consent
We share your data with third parties when you give us consent to do so.
Legal Basis for Processing Personal Data (EEA and UK Visitors Only)
If you are a website visitor located in the European Economic Area ("EEA") or United Kingdom ("UK"), our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally collect Personal Data from you only where we have your consent to do so, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.
How We Share Personal Data
Service Providers
We may share Personal Data with our third-party service providers to support our websites and services. For example, we may use service providers for data hosting, application development, marketing, sales support and customer support. We may need to share your information with service providers to provide services to you. Examples may include analyzing data or performing statistical analysis on your use of the Branch Care platform or interactions on our website, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information.
Compelled Disclosure
We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.
How We Store and Secure Personal Data
Data Storage and Security
We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure. We secure the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Data is protected using appropriate physical, technical and organizational measures.
Retention of Personal Data
How long we keep information we collect about you depends on the type of information and how we collect and store it. After a reasonable period of time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.
We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so (for example, as needed to comply with our legal obligations, resolve disputes and enforce our agreements).
Cookies
Technologies such as cookies are used by Branch Care and our analytics or service providers.
What are cookies?
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page.
Cookies set by the website owner (in this case, Branch Care) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. For example, Branch Care keeps track of the pages you visit, in order to determine what portion of the website or services is the most popular or most used. This data is used to analyze trends, administer the website, monitor how visitors navigate around the website, and to gather demographic information about our user base as a whole.
What types of cookies do we use and how do we use them?
The specific types of first and third party cookies served through our website include:
Essential website cookies: These cookies are strictly necessary to provide you with services available through our website.
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our website but are non-essential to their use.
Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our website are being used or to help us customize our website for you.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/. You may opt out by clicking here: http://optout.aboutads.info/. Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
Your Privacy Rights and Choices
Personal Data Requests
You have the following data protection rights:
Access, Correction or Deletion. You can request access, correction, updates or deletion of your Personal Data.
Objection. You can object to our processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data.
Withdraw Consent. If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.
Complaint. You have the right to complain to a data protection authority about our collection and use of your Personal Data.
We do not sell personal information.
To exercise any of these rights, please email privacy@branchcare.com.
Please note that to protect personal information, we may verify your identity by a method appropriate to the type of request you are making. Depending on where you reside, you may be entitled to empower an “authorized agent” to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws.
We will respond to your request to change, correct, or delete your data within a reasonable timeframe and notify you of the action we have taken. In some instances, your rights may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights.
To Unsubscribe From Our Communications
You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our e-mails or by emailing us at privacy@branchcare.com].
California Privacy Rights
Applicability
This section applies only to California consumers. For purposes of this section "Personal Information" has the meaning given in the California Consumer Privacy Act (“CCPA”). It describes how we collect, use, and share California consumers' Personal Information in our role as a business, and the rights applicable to such residents. The CCPA requires businesses to disclose whether they sell Personal Information. Branch Care is a business, and does not sell Personal Information. We may share Personal Information with authorized service providers who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Information.
If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the information you need in an alternative format that you can access.
How We Collect, Use, and Share Your Personal Information
We have collected the following statutory categories of Personal Information in the past twelve (12) months:
Identifiers, such as name, e-mail address. We collect this information directly from you.
Internet or network information, such as browsing and search history. We collect this information directly from your device.
Geolocation data, such as IP address. We collect this information from your device.
Inferences.
Other Personal Information, in instances when you interact with us online, by phone or mail in the context of receiving our services or through our help channels; or in providing our technology services.
The business and commercial purposes for which we collect this information are described in Section 2 of this Privacy Policy. The categories of third parties to whom we "disclose" this information for a business purpose are described in Section 3 of this Privacy Policy. The period of time for which we retain this information is described in Section 5 of this Privacy Policy.
Your California Rights
You have certain rights regarding the Personal Information we collect or maintain about you. Please note these rights are not absolute, and there may be cases when we decline your request as permitted by law.
The right of access means that you have the right to request that we disclose what Personal Information we have collected, used and disclosed about you in the past 12 months.
The right of deletion means that you have the right to request that we delete Personal Information collected or maintained by us, subject to certain exceptions.
The right of correction means that you have the right to request that we correct any inaccurate personal information that we maintain about you.
The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights.
Branch Care does not sell or share Personal Information to third parties (pursuant to California Civil Code §§ 1798.100–1798.199, also known as the California Consumer Privacy Act of 2018).
How to Exercise your California Rights
You can exercise your rights yourself or you can alternatively designate an authorized agent to exercise these rights on your behalf. Please note that to protect your Personal Information, we will verify your identity by a method appropriate to the type of request you are making. We may also request that your authorized agent have written permission from you to make requests on your behalf, and we may also need to verify your authorized agent's identity to protect your Personal Information.
Please use the contact details below, or see Section 7 "Your Privacy Rights and Choices" above, if you would like to:
Access this policy in an alternative format;
Exercise your rights;
Learn more about your rights or our privacy practices; or
Designate an authorized agent to make a request on your behalf.
Other Important Privacy Information
We Never Sell Personal Data
We will never sell your Personal Data to any third party.
Information About Children
The website, product and services are not intended for or targeted at children under 18, and we do not knowingly or intentionally collect Personal Data about children under 18. If you believe that we have collected Personal Data about a child under 18, please contact us here, so that we may delete the information.