Privacy Policy for Branch Care

Last Updated: April, 2025

We at Branch Care (“Branch Care”, “we”, “us” or “our”) are committed to protecting your privacy. This Privacy Policy describes how we may collect, receive, use, disclose, store, share, transfer, and otherwise process your Personal Data when you interact with our Branch Care website and services. This includes when you:

• access or use our website; 

• use our product and services, including our Personalized Egg Freezing Calculator or Personalized IVF Calculator; and/or

• provide us with your Personal Data.

This Privacy Policy also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy, “Personal Data” means any information relating to an identified or identifiable individual. Some of the Personal Data we collect and transmit may be considered “health data” (i.e., data related to your or a family member’s physical or mental health), “protected health information” or “PHI” (i.e., information that relates to your past, present, or future physical or mental health or condition(s); the provision of health care to you; or the past, present, or future payment for the provision of health care to you), and/or medical records as defined by state law.

BY ACCESSING AND/OR USING OUR WEBSITE AND/OR SERVICES, YOU ARE ACKNOWLEDGING THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE, YOU MUST IMMEDIATELY CEASE USING OUR WEBSITE AND/OR SERVICES. 

We update this Privacy Policy from time to time and we encourage you to review this Privacy Policy periodically as it is your responsibility to stay up to date with any amended versions. We will post any Privacy Policy changes on this page.  We will change the “Last Updated” date above and the changes will apply to all Personal Data that we maintain, use, and disclose. If you continue to use our website and/or services following such posting, you are agreeing to those changes.  

If you have any questions about this Privacy Policy or to exercise the privacy rights and choices we offer please contact us at privacy@branchcare.com. 

What Information We Collect About You

Information You Provide to Branch Care

When you interact with us via our website or use our services or products, we may collect Personal Data and other information from you, directly or indirectly, as further described below.

When You Visit Our Website

We collect Personal Data from you when you submit web forms or interact with our website, for example by subscribing or requesting more information. We may ask for your email address, first and last name, and other similar information. We may obtain medical/health-related information that you input or answer in the website and or its tools, including age, height and weight, and ovarian reserve markers.

When you visit our website, we automatically collect information about your computer hardware and software through common information-gathering tools, such as log files, web beacons, and similar technologies. This information can include your IP address (or proxy server), device identification numbers, browser type, domain names, internet service provider (ISP) and/or mobile carrier, location, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system and system configuration information, clickstream data, access times and referring website addresses. 

We engage third-party providers to collect usage data, and we only share data with these providers in an unidentified manner. Usage data includes metrics and information regarding your use and interaction with the Branch Care website. We or third party partners may use invisible pixels or beacons on our site to count how many users access or use certain pages, features or content.

Information You Provide Through Our Support Channels

When you contact us by email, telephone, or any other means for customer support, you may provide us with your contact information and any additional documentation or information necessary to assist you effectively. Calls with Branch Care may be recorded or monitored for training, quality assurance, customer service, and reference purposes.

Information We Process on Behalf of Users When They Use our Services

We do not control the content or the types of Personal Data that our users may choose to collect or manage using our services. We store our users’ information on our service providers’ servers but process it as a processor under our users’ instructions, which prohibit us from using the information except as necessary to provide and improve our services and as required by law.

Our users control and are responsible for correcting, deleting or updating the information they process using the service and for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to transferring the Personal Data to us for processing purposes.

Information We Receive from Other Sources

We receive information about you from other service users and partners. We may combine this information with information we collect through other means as described above. 

Branch Care Partners. We work with a national network of partners, which includes OBGYN Clinics and REI Partners, who provide consulting around our services. For example, your details might be included in a form on our Branch Care platform created by a clinic or partner, or your health status could be discussed within the same platform. We also may receive your contact information from other users when they provide it in order to invite you to our services. Some of these partners may also help us market and promote our services, generate leads for us, and resell our services. We receive information directly from these partners and through our Branch Care Portal.

Does this Privacy Policy Apply to Third Party Sites? 

Our website may contain links to other sites that are not operated by Branch Care. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy(ies) of every site you visit. Branch Care has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party sites or services. This Privacy Policy does not apply to your use of or access to any third-party sites or services.

How We Use Personal Data

To Provide the Branch Care Website and Services

Branch Care processes your Personal Data based on legitimate business interests, the provision of our website and services to you, compliance with our legal obligations, and/or your consent. We only use or disclose your Personal Data when it is legally mandated or where it is necessary to fulfill those purposes described in this Privacy Policy. Where required by law, we will ask for your prior consent before disclosing your Personal Data to a third party.  

More specifically, Branch Care processes your Personal Data for the following legitimate business purposes: 

• To provide the website; 

• To fulfill our obligations to you under the Terms of Use; 

• To communicate with you about our services; 

• To properly store and track your data within our system; 

• To respond to lawful requests from public and government authorities, and to comply with applicable state/federal law, including cooperation with judicial proceedings and court orders; 

• To protect our rights, privacy, safety, or property, and/or that of you or others by providing proper notices, pursuing available legal remedies, and acting to limit our damages; 

• To handle technical support and other requests from you;

• To enforce and ensure your compliance with our Terms of Use or the terms of any other applicable services agreement we have with you; 

• To manage and improve our operations and the website, including the development of additional functionality; 

• To identify usage trends, and improve your user experience; 

• To find and prevent fraud, and keep our website safe and secure; 

• To send you information about changes to our terms, conditions, and policies; 

• To conduct research and analysis using your information, which may be subject to your separate written authorization; 

• To allow us to pursue available remedies or limit the damages that we may sustain; and

• For other purposes for which we provide specific notice at the time the information is collected.

We may publish data about how our product and services are being used across our customer base. When we share statistical information externally in this way, the data will be aggregated and we will not identify individual users. 

Branch Care uses third-party service providers to monitor and analyze the use of the website. The analytics services we use may include but are not limited to: Squarespace and Adobe Typekit.

We use the information you provide to Branch Care to market and promote the products, services, and other offerings. For example, we use your Personal Data to send information which we think may be of interest to you by email, or other means and send you marketing communications relating to our business.

You may opt out of receiving this promotional content by following the instructions contained in each communication that we send to you or by contacting us at privacy@branchcare.com. If you unsubscribe from our marketing lists, we will continue to contact you regarding administrative matters, and to respond to your requests.

Where required by law, we will only send marketing communications with your consent. Otherwise, we will market and advertise our products and services on the basis of our legitimate business interests.

Legal Basis for Processing Personal Data (EEA and UK Visitors Only)

If you are a website visitor located in the European Economic Area ("EEA") or United Kingdom ("UK"), our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally collect Personal Data from you only where we have your consent to do so, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. 

How We Share Personal Data

Service Providers

We may share Personal Data with our third-party partners, service providers and other persons/entities who help run our business (“Business Partners”). For example, we may use service providers for data hosting, application development, marketing, sales support and customer support. We may need to share your information with Business Partners to provide services to you. Examples may include analyzing data or performing statistical analysis on your use of the Branch Care website or interactions on our website, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These Business Partners are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. 

Advisors 

We may share your Personal Data with third parties that provide advisory services to Branch Care, including, but not limited to, our lawyers, auditors, accountants, and banks (collectively, “Advisors”). Personal Data will only be shared with Advisors if Branch Care has a legitimate business interest in the sharing of such data.

Providers 

Branch Care may make your Personal Data available to its contracted healthcare provider(s) for the purposes of providing services.

Third Parties Pursuant to Business Transfers 

In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of Branch Care’s corporate entity(ies), assets, or stock (including in connection with any bankruptcy or similar proceedings), we may share your Personal Data with a third party.

Other Purposes if We Obtain Your Consent

We share your data with third parties when you give us consent to do so.

Government and Law Enforcement Authorities

If reasonable and necessary, we may share your Personal Data to (i) comply with legal processes or enforceable governmental requests, or as otherwise required by law; (ii) cooperate with third parties in investigating acts or omissions that violate this Privacy Policy or the Terms of Use; or (iii) bring legal action against someone who may be violating the Terms of Use or who may be causing intentional or unintentional injury or interference to the rights or property of Branch Care or any third party, including other users of our website.

How We Store and Secure Personal Data

Data Storage and Security

We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure. We use a combination of reasonable physical, technical, and administrative security controls to: (i) maintain the security and integrity of your Personal Data; (ii) protect against any threats or hazards to the security or integrity of your Personal Data; and (iii) protect against unauthorized access to or use of such information in our possession or control that could result in substantial harm to you. 

While Branch Care uses reasonable security controls, WE CANNOT GUARANTEE OR WARRANT THAT SUCH TECHNIQUES WILL PREVENT UNAUTHORIZED ACCESS TO YOUR PERSONAL DATA. BRANCH CARE IS UNABLE TO GUARANTEE THE SECURITY OR INTEGRITY OF PERSONAL DATA TRANSMITTED OVER THE INTERNET, AND THERE IS NO GUARANTEE THAT YOUR PERSONAL DATA WILL NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED BY BREACH OF ANY OF OUR PHYSICAL, TECHNICAL, OR ADMINISTRATIVE SAFEGUARDS. ACCORDINGLY, WE DO NOT AND CANNOT ENSURE OR WARRANT THE SECURITY OR INTEGRITY OF ANY PERSONAL DATA YOU TRANSMIT TO US. YOU ASSUME THE RISK THAT UNAUTHORIZED ENTRY OR USE, HARDWARE OR SOFTWARE FAILURE, AND OTHER FACTORS MAY COMPROMISE THE SECURITY OF YOUR PERSONAL DATA AT ANY TIME. 

The Personal Data we collect through the website will be stored on secure servers in the United States. Personal Data may be transmitted to third parties, which may store or maintain the data on their secure servers. These third parties are not permitted to transfer your Personal Data outside of the United States.

Retention of Personal Data

Branch Care retains your Personal Data only if necessary and as required for our business operations, the provision of the website, archival purposes, and/or to satisfy legal requirements. The exact period of retention (the “Retention Period”) will depend on: (i) the amount, nature, and sensitivity of the Personal Data; (ii) the personal risk of harm for unauthorized use or disclosure; (iii) the purposes for which we process your Personal Data, including whether those purposes can be achieved through other means; and (iv) business operations and legal requirements. 

At the end of the applicable Retention Period, we will remove your Personal Data from our databases and will require that our Business Partners remove any identifiable Personal Data from their databases. If there is any data that we are unable to delete entirely from our systems for technical reasons, we will put in place appropriate measures to prevent any further processing of such data. Please note that once we disclose your Personal Data to third parties, we may not be able to access that Personal Data and we cannot force the deletion or modification of such information by third parties.

Branch Care and its Business Partners reserve the right to continue using de-identified data indefinitely, even after Personal Data has been removed from Branch Care’s databases. We may continue to disclose de-identified data to third parties in a manner that does not reveal personal information, as described in this Privacy Policy. Our continued use of de-identified data will comport with applicable law.

Cookies

Technologies such as cookies are used by Branch Care and our analytics or service providers.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. 

Cookies provide a convenience feature to save you time, or tell the web server that you have returned to a specific page. 

Cookies set by the website owner (in this case, Branch Care) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. For example, Branch Care keeps track of the pages you visit, in order to determine what portion of the website or services is the most popular or most used. This data is used to analyze trends, administer the website, monitor how visitors navigate around the website, and to gather demographic information about our user base as a whole.

What types of cookies do we use and how do we use them? 

The specific types of first and third party cookies served through our website include:

Essential website cookies: These cookies are strictly necessary to provide you with services available through our website. 

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. 

Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our website are being used or to help us customize our website for you.

How can I control cookies? 

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/. You may opt out by clicking here: http://optout.aboutads.info/. Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.

Do Not Track Disclosure

Some web browsers may transmit do not track (“DNT”) signals to websites with which the user communicates. To date, there is no industry standard for DNT and users cannot know how a given company responds to a DNT signal they receive from browsers. Branch Care is committed to remaining apprised of DNT standards. However, Branch Care does not support DNT browser settings and does not currently participate in any DNT frameworks that would allow Branch Care to respond to signals or other mechanisms regarding the collection of your personal information. 

Your Privacy Rights and Choices

Personal Data Requests

As a user of Branch Care’s website, you have certain rights relating to your Personal Data. These rights are subject to local data protection and privacy laws, and may include the right to:

• Access, Correction or Deletion. You may request access, correction, updates or deletion of your Personal Data.

• Objection. You may object to our processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data.

• Withdraw Consent. If we have collected and processed your Personal Data with your consent, then you may withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.

• Complaint. You may have the right to complain to a data protection authority about our collection and use of your Personal Data. 

To exercise any of these rights, please email privacy@branchcare.com.

Please note that to protect personal information, we may verify your identity by a method appropriate to the type of request you are making. Depending on where you reside, you may be entitled to empower an “authorized agent” to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. 

We will respond to your request to change, correct, or delete your data within a reasonable timeframe and notify you of the action we have taken. In some instances, your rights may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights.  To comply with certain requests to limit use of your Personal Data, we may need to terminate your ability to access and/or use some or all of the website. BY REQUESTING TO LIMIT USE OF YOUR PERSONAL DATA OR DELETE PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE THAT BRANCH CARE WILL NOT BE LIABLE TO YOU FOR ANY CORRESPONDING LIMITATION IN THE SCOPE OF SERVICES OR TERMINATION OF SERVICES AS NECESSARY TO COMPLY WITH YOUR REQUEST.

To Unsubscribe From Our Communications

You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our e-mails or by emailing us at privacy@branchcare.com.

How Can Users Protect Their Personal Data? 

You are solely responsible for preventing unauthorized access to your devices by limiting access to your devices. Branch Care has no access to or control over your device’s security settings, and it is your responsibility to implement any device-level security features and protections you feel are appropriate (e.g., password protection, encryption, remote wipe capability). We recommend that you take all appropriate steps to secure any device that you use to access our website. 

Please note that Branch Care will never send you an email requesting confidential information, such as account numbers, usernames, passwords, or Social Security Numbers. If you receive a suspicious email from Branch Care, please notify us at privacy@branchcare.com. 

Further, if you know of or suspect any unauthorized use or disclosure of your information or any other security concern, please notify Branch Care immediately. 

What If Branch Care Experiences a Data or Security Breach?

Branch Care takes the security of your Personal Data seriously. In the event of a data or security breach, Branch Care will take the following actions: (i) promptly investigate the security incident, validate the root cause, and, where applicable, remediate any vulnerabilities within Branch Care’s control which may have given rise to the security incident; (ii) comply with laws and regulations directly applicable to Branch Care in connection with such security incident; (iii) as applicable, cooperate with any affected user in accordance with this Privacy Policy or the Terms of Use, and (iv) document and record actions taken by Branch Care in connection with the security incident, and conduct a post-incident review of the circumstances related to the incident and actions/recommendations taken to prevent similar security incidents in the future. Branch Care will notify you of any data or security breaches as required by and in accordance with applicable law.

California Privacy Rights

Applicability

This section applies only to California consumers. For purposes of this section "Personal Information" has the meaning given in the California Consumer Privacy Act (“CCPA”). It describes how we collect, use, and share California consumers' Personal Information in our role as a business, and the rights applicable to such residents. The CCPA requires businesses to disclose whether they sell Personal Information. Branch Care is a business, and does not sell Personal Information. We may share Personal Information with authorized service providers who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Information. 

If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the information you need in an alternative format that you can access.

How We Collect, Use, and Share Your Personal Information

We have collected the following statutory categories of Personal Information in the past twelve (12) months:

• Identifiers, such as name, e-mail address. We collect this information directly from you. 

• Internet or network information, such as browsing and search history. We collect this information directly from your device. 

• Geolocation data, such as IP address. We collect this information from your device.

• Inferences. 

• Other Personal Information, in instances when you interact with us online, by phone or mail in the context of receiving our services or through our help channels; or in providing our technology services. 

The business and commercial purposes for which we collect this information are described in this Privacy Policy above. The categories of third parties to whom we "disclose" this information for a business purpose are described in this Privacy Policy above. The period of time for which we retain this information is described in this Privacy Policy above.

Your California Rights

You have certain rights regarding the Personal Information we collect or maintain about you. Please note these rights are not absolute, and there may be cases when we decline your request as permitted by law.

The right of access means that you have the right to request that we disclose what Personal Information we have collected, used and disclosed about you in the past 12 months. 

The right of deletion means that you have the right to request that we delete Personal Information collected or maintained by us, subject to certain exceptions. 

The right of correction means that you have the right to request that we correct any inaccurate personal information that we maintain about you.

The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights. 

How to Exercise your California Rights

You can exercise your rights yourself or you can alternatively designate an authorized agent to exercise these rights on your behalf. Please note that to protect your Personal Information, we will verify your identity by a method appropriate to the type of request you are making. We may also request that your authorized agent have written permission from you to make requests on your behalf, and we may also need to verify your authorized agent's identity to protect your Personal Information. 

Please use the contact details below, or see "Your Privacy Rights and Choices" above, if you would like to: 

• Access this policy in an alternative format;

• Exercise your rights;

• Learn more about your rights or our privacy practices; or

• Designate an authorized agent to make a request on your behalf.

Information About Children

The website, product and services are not intended for or targeted at children under 18, and we do not knowingly or intentionally collect Personal Data about children under 18.  We request that individuals under the age of 18 not provide Personal Data to us. If we learn that Personal Data from users under the age of 18 has been collected, we will take reasonable measures to promptly delete such data from our records. If you are aware of a user under the age of 18 accessing the website, please contact us at privacy@branchcare.com. If you believe that we have collected Personal Data about a child under 18, please contact us here, so that we may delete the information.